Shawati: Picture of Elegance, Sophistication, Versatility and Style

Shawati: Picture of Elegance, Sophistication, Versatility and Style

Datin Sharifah Shawati Syed Mohd,

CEO of Adamaya Consultancy and Services Sdn Bhd and Adamaya Marketing Sdn Bhd producing skincare, hair care, cosmetics, healthcare, household and specialty products with the brand name of Adamaya. An author of an image book – “Your Image is Your Best Asset”, who has a gifted talent in fashion sense and image transformation. In February 2005, through the Image Asia Training, now known as Academy Image Mastery, Singapore in collaboration with the London Image Institute, she has been certified as a Professional Image Trainer by the Masters in the Industry Christina Ong & Lynne Marks. She is also a member of Association of Image Consultants International (AICI).

Datin Shawati has a Bachelors Degree in Business Management from Dublin Metropolitan University in Ireland. She is also one of the 500 trainers  in  Malaysia certified  as NS [Neuro-Semantics] & NLP [Neuro –Linguistic] Master Practitioner Coach. These remarkable and exclusive certification enables Datin Shawati to train and coach corporations or individual on developing Emotional Intelligence , The Art of Persuasion, Rapport Building, Communication using powerful words, Understanding Human Beings, Building Healthy Relationships in one’s career and personal life using proven powerful techniques of NLP.

She collaborated with various magazines in Malaysia as their columnist such as  Jelita Magazine for 1 year, Nona Magazine and 2 years for Mingguan MStar (MStar) in The Sunday Star, where she contributed weekly on every aspect of grooming and etiquette from top to toe. She is committed to excellence and desired to empower others lives to their fullest potential. She has been featured in various TV/Radio/Printed Media interviews on her work as an Image Trainer and her professional views pertaining Image Branding, Projection and Building Self Esteem.

Her many experiences begin as a TV Presenter and News Anchor in Kuala Lumpur, Malaysia at a government station called RTM for 5 years. She later joined a private TV station called TV3 for 8 years as an anchor for live talk shows on women’s issues. She also had her own shows called ‘Fesyen’, ‘Di Sebalik Tabir’ and ‘Wanita Hari Ini’ besides reading the prime time bulletins. Her years in broadcasting have allowed her to expand her attributes by appearing as public speaker for various events and emceeing at different social and business events for 13 years.

She has been acknowledged by numerous prestigious magazines as a Fashion Icon, such as ‘One Of The Most Glamorous Women’ by EH! in 2005, ‘Ten Most Stylish Women’ by Her World in 2006, ‘The 10 Most Well Dressed Women’ by Malaysian Tattler in 2007 and ‘The Finalist Of Wanita Ikon’ by Wanita in 2007. She was also awarded the ‘Anugerah Usahawan Kreatif Anak Trengganu’ by the Government from the state Trengganu in 2006.

She is also a Certified Hairstylist with a Diploma in Hairdressing by the A Cut Above Academy, a renowned Hairdressing School in Malaysia.

Datin Shawati’s grace also came from the experiences she gathered during her tenure as a Flight Supervisor in Malaysia Airlines (MAS) for 7 years which stresses on the importance of grooming and deportment. Through these years, she has acquired numerous accreditations and recognition pertaining her fashion sense and style.

Adamaya Consultancy & Services Teams

Specialised in Presentation Skills, Voice Projection, Team Building


Nizal Mohammad started off as a Journalist with Berita Harian and moved on to become a Magazine Editor, before assuming various executive secretarial and directorial posts with several community councils and agencies.  In 1994, he joined TV3 as a Presenter and Executive Broadcast Journalist, and he subsequently worked his way up to become a Producer, Anchor, Coordinator and Trainer within the span of 10 years.

The former host of popular TV programs such as Malaysia Hari Ini and Bincang Petang believes in striving for excellence, without compromising one’s virtures and integrity.  He is also the pioneer host for programmes, Jejak Rasul and Al-Kuliyyah.

Selangor-born Nizal has represented Malaysia during the World Conference for Youth in British Columbia, Canada as well as the International Youth Camp, Cairo, Egypt.  He describes his greatest achievement as the setting up of his own foundation, Yayasan Ilham Budi.  He also designed and conducted the Community Development Workshop in Islamabad, Pakistan in 1992.

He holds a Training The Trainer certification (ITC Management), Skills for an Empowered Workforce (SEW) Instructor (Professional certification awarded by DDI-International based in USA), Postgraduate Diploma in Asia Pacific Regional Business Development from Berne Univerwsity of Applied Science, Switzerland and Master of Oxcel (Oxford Centre for Leadership)..

Specialised in Breathing Techniques & Team Building

ZainiMohamad Zaini Bin Hj Badron Bachelor of Science in Human Development graduate from Universiti Putra Malaysia. Began his career in the training field, he’s involved in training management and coordination for various corporate training programs. His passion in studying the mind and learning technologies have earned him the confidence in delivering training and helped him improve his skills in developing programs.

Zaini managed to work closely with international speakers such as Roy Ashworth of SCQuARE International, Valentina Stolar of Aspire International and Steven Lesser of InfoWorks International. With  this  exposure  he  continues  to  focus  on improving himself in developing and delivering training modules on Personal Development, Service Excellence, Creativity & Innovation, Leadership and Teambuilding.

With his experience of more than 7 years, Zaini has been delivering training for Personal & Professional Development, Leadership & Supervisory, Creativity & Innovation, Service Excellence and Teambuilding for various levels of staff. Zaini’s impactful, dynamic and lively delivery won the heart of clients such as AIROD, Securities Commission, Malaysia Airports, Petronas Management Training Academy (PERMATA), Selangor Medical Centre, Institut Jantung Negara (IJN), Bank Pertanian Malaysia, Saujana Consolidated, International Islamic University of Malaysia, Syarikat Air Terengganu (SATU) and Radicare.

In the international arena, he had conducted training sessions with PT Bank Buana Indonesia Tbk (BBI) and Telekom Brunei Berhad (TelBru) which have benefited from his vast knowledge in Service Excellence Program. With his sound people and management exposure, he managed to blend the two disciplines effectively and relate it to the actual business practice.

A professional member of Malaysian Association of Professional Speakers and a certified trainer with Pembangunan Sumber Manusia Berhad (PSMB), he was also appointed as Subject Matter Expert (SME) for the Service Excellence Program during his career with Focus Learning Corporation Sdn Bhd. (2002-2008)

Specialised in Event Management, Concert Management & Artistes and Celebrity Agent

Christina, an Advertising graduate from Charles Sturt University with BA. In Integrated Advertising Communications. She has more than 10 years experience in the Malaysian media scene, having worked in advertising agency, events, production and publicchris1 relations.

In her agency days, she coordinated pitching, creative plans and media plans where she successfully launched SuperStar Virgo, Nilai College, Microsoft Tablet PC, Polaroid Camera, Microsoft.NET, Microsoft with Bill Gates in Malaysia,, HP Original Cartridge Store throughout Malaysia and many others events and launches.

Her keen sense of events and artistes management  have also managed and coordinated the 1st MTV World Stage & Eason Chan Concert held in Malaysia. The event was attended by 15,000 people. She coordinated and consulted Stage Management and layout, Security, Traffic flow, Celebrities, and Media.

After which she was offered to manage production such as Gol & Gincu. It was from there, that she soon realised her passion for events and artistes management. She was then offered to work in Media Prima to managed celebrities such as Jaclyn Victor (Malaysian Idol), Faizal Tahir (OIAM 1),and Suki (OIAM 1). Where she worked alongside with recording labels, designers, local media in securing promotions, endorsement and sponsorship for her artistes.  Christina have also worked along with Shila (OIAM 2) as The Local Hannah Montana where she secured media promotions and interviews .

She was Suki’s Personal Manager for 3 years. During her management she have trained, groomed Suki for her album launched which was attended by at least 80 local media. Securing her shows, endorsements, taking care of Suki’s schedules and music videos. Christina is also a freelance Producer & Assistant Director for reputable Singer Juwita Suwito & Film Director Virginia Kennedy.

Currently she is the Personal Assistant to CEO, Datin Sharifah Shawati managing Public Relations & Organising Image Workshops for Adamaya Consultancy & Services Sdn Bhd.